Brashies (blend for Bright Rashies) was founded to help parents keep an eye on their kids more easily at the beach. Now we are looking to help kids ‘Free the Funk’ and raise awareness for mental health.
Fluro Friday is an initiative hosted by One Wave, an established non-profit surf community raising awareness of mental health through a simple recipe…saltwater therapy, surfing and fluro. ‘We believe that everyone should have the chance to ride waves and openly talk about mental health without being judged’ says Founder GrantTrebilco.
Since launching in Bondi in 2013 OneWave has held Fluro Friday events at over 200 beaches worldwide, raising awareness around mental health, reducing stigma and helping people free the funk. OneWave also runs Free the Funk School Programs and Free the Funk Corporate Programs.
‘There really couldn’t be a better movement for us to support’ says Claire Mukhi, founder of Brashies. With two children and extended family along the NSW South Coast, Claire created the product after constantly finding it difficult to get bright swimwear for her energetic little boy.
‘The business was started from a lack of product and what has evolved has been so much more. We are not just swimwear, we are now passionate about water safety, supporting local manufacturers, and being able to raise more awareness for mental health particularly for our youth.’ Mukhi states.
‘Covid really hit our kids hard and with summer approaching we really want to allow our kids back out and on to our beaches and as a result, Free the Funk.’
Mental Health Month is celebrated each year in the month of October in NSW. With school holidays landing in the first week of October, Brashies together with One Wave are encouraging families to join each other down at the southern end of Bondi Beach from 7.30am on Friday the 7th of October for a Family Fluro Friday. Don’t forget to wear your fluro.
